Leading AR/XR venture showcases its B100 fan engagement token in an upcoming episode
MIAMI BEACH, FL, May 12, 2026 /24-7PressRelease/ — Baller Mixed Reality was invited to pitch its B100 fan engagement token on Season 2 of Crypto Knights, a global business competition series that showcases the emerging ventures and founders shaping the future of Web3 innovation.
B100 is the utility token powering the Baller ecosystem, designed to deepen fan engagement through immersive mixed reality experiences, AI-powered interactions, exclusive digital collectibles, and token-gated access. The platform enables fans to unlock premium content, participate in interactive experiences with athletes and entertainers, access exclusive events and merchandise, and engage with AI-driven sports and entertainment personalities across mixed reality environments.
As the Official Technology Partner of SFT Combat, Brazil’s leading mixed martial arts organization, Baller Mixed Reality is integrating the B100 token into a growing ecosystem of fan experiences connected to live combat sports, athlete engagement, digital collectibles, and community rewards. The partnership is designed to help transform passive spectators into active participants through blockchain-powered engagement, mixed reality content, and AI-enabled experiences tailored for the next generation of sports fans.
CryptoKnights brings founders and disruptive companies into the spotlight to pitch innovative blockchain ventures to some of the industry’s most recognized leaders and investors. The Season 2 Knights include Kyle Chassé (Founder of Master Ventures), Nenter Chow (Global CEO of BitMart), Jaime Leverton (ReserveOne CEO), Brock Pierce (Investor & longtime crypto pioneer) and Michael Terpin (Founder of Transform Ventures and early crypto angel investor). CryptoKnights is broadcast internationally to tens of millions on major platforms including Amazon Prime Video, Apple TV, Roku, Pluto TV and more, to an audience of crypto-native consumers, digital asset traders, and innovation-focused business audiences.
For more info, visit BallerMR.com
About Baller Mixed Reality:
Baller Mixed Reality is an award-winning technology venture pioneering the convergence of artificial intelligence, mixed reality, blockchain, and sports entertainment. The company develops immersive fan experiences that transform athletes, collectibles, and expert knowledge into interactive AI-powered digital assets and mixed reality experiences accessible through mobile devices, smart glasses, and future spatial computing platforms. Through its B100 ecosystem, Baller is building a new model for fan engagement that combines tokenized rewards, AI personas, digital collectibles, and real-world utility across sports and entertainment communities.
About SFT Combat:
SFT Combat is Brazil’s leading Mixed Martial Arts organization, recognized for producing elite MMA events and showcasing many of the country’s top fighters and rising talent. With a rapidly growing fanbase across live events, streaming, and social media, SFT has become a major force in Latin American combat sports entertainment. The organization is also expanding its global footprint through strategic partnerships that integrate technology, digital fan engagement, and next-generation interactive experiences.
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