Horse & Hound Introduces Heavy Wheat Bourbon – The First To Define Wheat Intensity Standard In American Whiskey. If It Doesn’t Say Heavy Wheat On The label, It’s not the softest bourbon in the world.
NEW YORK, NY, May 07, 2026 /24-7PressRelease/ — For decades, “Wheated Bourbons” has grown in popularity, yet the industry has never agreed on what Wheated actually means Horse & Hound Is changing that today with the launch of Heavy Wheat Bourbon the first Bourbon, built on a structured, measurable wheat intensity standard.
Heavy Wheat (TM) Establishes a clear, transparent definition of the wheat – forward bourbon finally giving retailers, bartenders and consumers a way to understand and compare wheat intensity with confidence, this is the clarity the category has been missing.
We’re bringing new oxygen to a legacy industry,” said the Horse & Hound Bourbon team, for too long, wheated bourbons has been a Vague marketing term “Heavy Wheat gives its structure, meaning. and a benchmark”.
Crafted with a rare three grain mashbill in a deliberately elevated wheat load, Horse & Horse delivers.
• A soft clean naturally smooth profile
• A long wheat – driven finish
• A rare flavor signature that is unmistakably wheat – forward
• The standard for the softest bourbon in the world . . .
• This is not a reinterpretation of wheated – bourbon it is the first codified standard for it.
Heavy Wheat bourbon brings overdue definition to the American whiskey landscape, by anchoring wheat intensity to a measurable threshold Horse & Hound gives the trade a new tool and gives the consumer a new level of transparency.
Horse & Hound setting the standard for wheat – forward bourbon.
For media and distributor inquiries, Interviews or early release information please contact us inquiries@horseandhound.com
Adamba Imports International, Is a premium spirits and specialty food importer with a long history of bringing distinctive high quality products to the US market. Based in Brooklyn, NY. The company focuses on brands with strong identity, authentic craftsmanship, and long – term cultural values. Adambas Portfolio spans established international labels and emerging American Spirits, including Horse & Hound family of bourbons. The company is committed to thoughtful sourcing, premium production standards, and building brands that resonate with consumers and trade partners alike.
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