The softest bourbon in the world
HOPKINSVILLE, KY, June 04, 2026 /24-7PressRelease/ — Horse & Hound, An independent bourbon producer, today announces the early release of its rare 3 Grain Heavy Wheat Bourbon supported by the launch of its first major national advertising campaign. The Release marks a key step for the brand as it continues to define a new standard for soft wheat – forward American Bourbon.
As part of the early release, Horse & Hound is pleased to deepen its presence in Florida equestrian community through new visibility with the Florida Thoroughbred Breeders and Owners Association (FTBOA) and the World Equestrian Center. These relationships reflect the brand appreciation for the equestrian lifestyle and its commitment to supporting the community that has long inspired its identity.
Heavy Wheat Bourbon features a distinctive mash bill built around exceptional softness, warmth and refinement. The new campaign highlights the brand’s focus on craft, authenticity, and its smoother bourbon experience.
Horse & Hound was built to bring something uniquely new to the American bourbon world. Our signature style celebrates the warmth and the authenticity of a smoother softer bourbon experience”, said the founder of Horse and Hound.
If it doesn’t say Heavy Wheat On the label, It’s not a soft Wheat – forward bourbon . . .
About Horse & Hound
Horse & Hound is an independent bourbon producer based in Kentucky, dedicated to creating new styles of American whiskey through uncommon mash bills, meticulously crafted, and a commitment to authenticity the company is the originator of “Heavy Wheat” bourbon A rare 3 grain style known for its signature – softness and produced in small batch Spirits that reflects the warmth, refreshment, and a modern bourbon lifestyle.
For media inquiries: Inquiries@horseandhoundbourbon.com
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