Video viewing fact: 20% of people click away from videos in the first 15 seconds. But Kookloo, a new Denver/LA startup, hopes to hold our attention by augmenting any video with interactive engagement! Kookloo is a new social video sharing/hosting network powered by awesome users generated content, and engaged viewers interactive commentary!


Free, easy to join and use, and built with a proprietary timed comment feature that allows indexed pop chat micro-comments®; Kookloo is unlike most other video sharing websites that bury comments at the bottom of each video; at Kookloo all comments boldly popstream® upon the video content during playback at any chosen time along the video’s index time bar. Remember that old VH1 show Pop-Up Video? It took tired music videos and made them interesting again by overlaying little bits of related trivia. Similarly, Kookloo hopes people will stay focused on or even rewatch clips that its users publish thanks to modern commentary like “OMG”, or “That is soooo freaking DOPE”.

Kookloo, could also make videos more sharable. When people leave comments they can easily share them along with the video to Facebook, Twitter and personal blogs alike. Users can search for comments by keyword, while moderators can use backend tools to keep out trolls and spammers. By getting users to attach comments to videos, they’re actually helping Kookloo recognize the content in the video.

This metadata lets it aid video publishers with delivering more targeted advertising. Granted some video content creators may be apprehensive about serving up an unfamiliar interface to their viewers. But if Kookloo gains traction, its timed comments could make it feel like you’re watching videos in a giant living room with the whole Internet.