“Body by Cheese” campaign highlights cheese’s high-quality protein benefits for active lifestyles
ATLANTA, GA, June 02, 2026 /24-7PressRelease/ — National Cheese Day arrives on June 4, and The Dairy Alliance is celebrating one of America’s favorite foods by highlighting the powerful nutrition benefits behind every bite of real dairy cheese. Through the “Body by Cheese” campaign, The Dairy Alliance joins Undeniably Dairy in showcasing how cheese delivers craveable flavor alongside high-quality protein that supports active lifestyles, workout recovery, sustained energy, and everyday wellness.
As protein continues trending across food and wellness culture, consumers increasingly seek convenient, satisfying foods that support their nutrition goals. Cheese has evolved from a guilty pleasure into a protein-powered staple, offering an easy and flavorful way to incorporate high-quality dairy protein into daily routines.
“National Cheese Day provides an opportunity to highlight the important role real dairy cheese can play in supporting healthy, active lifestyles,” said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. “Through the ‘Body by Cheese’ campaign, we’re helping consumers better understand how cheese delivers both great taste and high-quality nutrition.”
At the center of this year’s celebration, Undeniably Dairy introduces the limited-edition Parm Bar, a playful protein-bar-inspired concept made from real Parmesan cheese that spotlights cheese as a convenient source of protein. Through the activation, Undeniably Dairy encourages consumers to rethink how dairy foods fit into modern lifestyles while reinforcing the message that “Dairy Does More.”
Made from real Parmesan cheese, the Parm Bar delivers 9 grams of protein per one-ounce serving and gives consumers a simple, convenient option to support muscle repair, sustained energy, and lasting fullness. Low carb and high in protein, the Parm Bar gives athletes and fitness enthusiasts an easy, on-the-go way to enjoy cheese’s nutritional benefits while fueling active routines.
To bring the campaign to life, Undeniably Dairy is hosting a limited-time sweepstakes on its Instagram channel, @undeniablydairy, beginning June 2, giving cheese lovers the chance to win a limited-edition Parm Bar box while celebrating cheese’s protein-powered benefits. The campaign also features partnerships with fit-fluencer Adrian Williams and regional influencers who highlight cheese as a high-quality protein source that helps fuel workouts and recovery.
The Dairy Alliance is also partnering with leading sports nutritionist Marie Spano, MS, RD, CSCS, CSSD, on a National Cheese Day Instagram activation that highlights cheese’s role in sports nutrition and active lifestyles. Spano previously served as the sports nutritionist for organizations including the Atlanta Braves, Atlanta Falcons, Atlanta Hawks, and Chicago Cubs, and she remains one of the country’s leading experts in sports nutrition.
Consumers can follow along on social media throughout National Cheese Day to discover protein-focused recipe inspiration, nutrition tips, and creative ways to incorporate cheese into their daily routines while celebrating the message that Dairy Does More.
To learn more about The Dairy Alliance, visit https://thedairyalliance.com or follow @TheDairyAlliance on Facebook or Instagram.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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