New research product presents the firm’s insights for business and technology professionals

BEND, OR, October 26, 2021 /24-7PressRelease/ — Ventana Research announces the launch of its new research product, the Market Perspective. Market research and technology advisory services firm Ventana Research assesses and provides guidance for optimizing business through the use of technology across an organization. The Market Perspective will communicate a point of view and guidance on a topic or a technology vendor related to the firm’s areas of market knowledge. Each market perspective is written by Ventana Research without external influence and using the firm’s two decades of subject matter expertise, industry experience and insights from its market research.

“The imperative for analyst firms is to generate trusted market insights that are objective and relevant for individuals in organizations that need depth in the analysis and guidance on technology needed for business, and not just superlative commentary and vendor listings,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “We’ve launched the Market Perspectives to meet this requirement and provide what large analyst firms do not with the precision in market insights that are easy to consume and are actionable to advance the readers knowledge and guide decisions in using technology effectively.”

The market perspective is produced in accordance with Ventana Research’s standards for accuracy and objectivity to ensure actionable and trusted insights. The production of the new product is managed by the product and industry analyst team at the firm and approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews the market perspective before it is published.

Ventana Research, through its continuous assessment of the technology industry, provides market coverage of technology suppliers to ensure they meet the firm’s requirements. If the supplier meets the firm’s requirements, they will receive “covered” status and listed on the Ventana Research community under the specific expertise areas. In addition, technology suppliers are eligible to utilize the expertise coverage logo for sales and marketing – that represent the firm’s independent coverage of that technology provider.

To subscribe to the firm’s market perspective email updates, please visit

About Ventana Research

Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

Ventana Research provides the most comprehensive analyst and market coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education, and advisory services, visit

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