Global Sales Operations Association (SOPSA) forms a strategic partnership with LiquidSMARTS℠ to provide customized micro-learning soft-skill and sales training solutions virtually.

DALLAS, TX, June 10, 2020 /24-7PressRelease/ — Engagement of the sales and the sales operations teams is essential for success in today’s marketplace, and low engagement is one of the most destructive forces in corporate revenue enablement and productivity. SOPSA and LiquidSMARTS partner to provide an industry-leading micro-learning content library.

“We always say, don’t do Sales Operations alone. We have a vibrant community of peers where practical resources can be found and deployed easily. Our mission is to be the source of prime resources for Sales Operations professionals. We continually advance the offering with cutting edge solutions to our members to leverage and improve their effectiveness and efficiency,” said Kevin Raybon, Chairman of SOPSA.

“With our micro-learning approach to learning design, we have the ability to take proven programs and make them consistent, repeatable, and scalable in ways never before possible. We deliver best-in-class content and shape them into learning objects that are exactly suited to how people’s brains absorb concepts, skills, and behaviors. With our platform and assessment-driven dynamic content delivery, we can help sales operations and sales teams make the journey to greater engagement in learning, faster and easier,” said Gunter Wessels, Ph.D., Founder and Program General Manager for LiquidSMARTS.

“Kevin’s organization is the acknowledged leader in providing sales operations professionals with compelling resources and solutions. His community is second to none, and we are excited to increase the reach and accessibility of innovative and essential tools into the marketplace. This partnership is a significant step in pursuing our mission; to drive revenue enablement, and transform skills training,” said Ed Staten Head of the Revenue Enablement Practice at LiquidSMARTS.

“As partners we are excited about the innovations we can deliver, and the real impact that we can make to the lives of people, and the performance of companies. A truly innovative approach to content delivery and learning engagement is a beautiful thing to see, and we want that to become a more common part of the sales operations function,” said Raybon.

Assessment data-driven training and development of performance improvement is an emerging area in deploying micro-learning. Sales operations professionals are seeking greater returns for training and learning program investments. Because of this increasing need LiquidSMARTS and SOPSA will be delivering additional materials together and distributing them to the community. This begins with the DealSMARTS℠ course, provided as free content to SOPSA members.

Those interested in learning more about the best practices approach to data-driven training and development are encouraged to contact LiquidSMARTS and SOPSA at and

LiquidSMARTS℠, a Global Professional Services and Technology Company, focuses on reducing miscommunication, misalignment of resources, and discoordination of action in periods of rapid change. Avoiding these issues increases engagement and sales volume. Clients benefit from innovative assets and business processes including micro-learning services to impact and reinforce development and organizational success. Follow LiquidSMARTS on LinkedIn, Facebook, Twitter, & Instagram. Visit

SOPSA’s mission is to grow the function of Sales Operations and the careers of those who serve in it. We do this by building a vibrant community, on and offline, in which valuable connections are made between Sales Ops practitioners, thought leaders and solution providers. We curate content from around the Sales Ops ecosystem and partner with thought leaders to produce original content designed specifically to meet the needs of our members. Follow SOPSA on LinkedIn & Facebook.


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