Hard work on its social media accounts is paying big relationship dividends.
CHARLOTTE, NC, January 29, 2019 /24-7PressRelease/ — Kiplin Automotive Group, a pre-owned car dealership based out of Charlotte NC is really racking up the relationship points in the community. It just hit 24K members on its facebook page and is growing every day. In a business where positive relationships with its customers pay great dividends KIPLIN auto is doing a fabulous job.
“It’s been six years of blood sweat and tears,” says James the general manager of the 3515 Brookshire blvd location. Social media is a living breathing marketing phenomena that cuts both ways. In this industry good news travels fast and bad news travels at light speed. If we were going to sell used cars in Charlotte NC we had to learn the hard way that relying on social media to build a business means you are going to be held to a much higher standard than any marketing you ever used. You just can’t control it, spin it,delete it or even ignore it once people start talking. If you are going to be involved you need to be all in or all out.
We have done a great job of engaging our member as our analytics show that we have had over 1.6 million engagements and over 1.2 millions video views of our content. That content is used to drive the prospects to our websites VDP page or Online Credit Application We think that’s pretty impressive for a growing independent dealer who is constantly fighting for space in the minds of consumers who are frequently bombarded with advertisements from much larger and financially endowed dealerships who seem to have unlimited cash to spend on marketing.
In order to give ourselves a fighting chance with the larger dealerships we offer complimentary oil changes, inspections, and other values added services to our members, we also focus heavily on building those long-term relationships that go beyond the initial social media interaction.
24K members is just the start for KIPLIN AUTO as we are looking to double our numbers over the next 3 years. We also are actively looking to open new locations in order to further our impact on the community by providing quality transportation to the members of our page which has proven to enhance the quality of life for all those who we can help.
Kiplin Automotive group or better know as Kiplin Auto is a fast growing pre-owned car dealership headquartered in Charlotte NC. They specialize in helping everyday families get into quality cars at affordable prices. By utilizing its partnerships with local lenders kiplin has been able to help people with all types of credit get back on the road through its online credit application. You can find more information about KIPLIN AUTO by visiting its website at www.kiplinauto.com or by calling 704-412-3462.
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