AI coaching tool covers 20 sports at launch, leads with pickleball — the fastest-growing sport in America with zero existing AI coaching products
PORTSMOUTH, NH, April 30, 2026 /24-7PressRelease/ — Mind Well Solutions today announced the launch of THE EDGE, an AI-directed daily performance platform designed to sharpen athletes of every age, in every sport, every single day. Available now at theedge.guru for $19.99 per month — roughly 66 cents a day — with a five-day free trial, THE EDGE delivers personalized daily directives across 20 sports, beginning with a focus on pickleball.
Unlike fitness trackers and workout loggers that document past activity, THE EDGE tells athletes what to do next. The platform analyzes each user’s sport, skill level and goals, then delivers a specific daily directive — a focused action designed to produce measurable improvement.
“Strava tracks what you did. THE EDGE tells you what to do next,” said Michael Berman, founder and CEO of Mind Well Solutions, part of the MB Enterprises family of companies. “There are 13.6 million pickleball players in this country and not a single AI coaching product built for them. We built one — and we built it for every other athlete, too.”
THE EDGE launches with support for 20 sports: pickleball, tennis, golf, basketball, running, cycling, swimming, soccer, baseball, football, volleyball, hockey, CrossFit, martial arts, rugby, rowing, wrestling, skiing, track and field and lacrosse. The platform incorporates gamification elements including XP progression, daily streaks and achievement levels to sustain engagement and accountability.
Berman, 77, is a serial entrepreneur, author of 10 books and holder of four patents applied for with the U.S. Patent and Trademark Office. He designed THE EDGE to fill what he calls a glaring gap in sports technology.
“Every athlete — whether you’re 14 or 74, playing pickleball in your driveway or training for a marathon — deserves a system that gets smarter as you do,” Berman said. “We priced it at less than a sports drink per day because performance tools shouldn’t be a luxury. They should be standard equipment.”
The platform is built on Bubble.io with an iOS mobile experience delivered through Median.co. THE EDGE is available immediately via web and mobile.
Mind Well Solutions positioned the product to lead with pickleball, the fastest-growing sport in the United States, where demand for structured coaching technology far outpaces supply. The company plans to expand sport-specific features and add new disciplines throughout 2026.
THE EDGE is available now at theedge.guru. The five-day free trial requires no commitment.
About Mind Well SolutionsMind Well Solutions develops AI-powered performance and wellness tools. Founded by Michael Berman in Portsmouth, N.H., the company builds technology designed to make expert-level coaching accessible to everyone.
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