In-store or online, north Georgia residents can turn everyday shopping into local meals for families in need
ATLANTA, GA, April 06, 2026 /24-7PressRelease/ — For the 13th consecutive year, all U.S. Walmart stores and Sam’s Club locations are launching the Fight Hunger. Spark Change. campaign, including right here in metro Atlanta and north Georgia. The goal of the annual cause marketing campaign is to provide people facing hunger with access to the food and resources they need to thrive.
The campaign will run in stores and online from April 6 through May 3, with three ways to participate:
• Donating or rounding up at checkout: Donate at the register in stores or clubs or round up your total on the Walmart app and website.
• Purchasing participating products**: Look for specially marked items in-store or online. Each purchase from participating brands helps provide meals to the Atlanta Community Food Bank. At Walmart, 1 item = 1meal*; at Sam’s Club, 1 item = 5 meals*.
• Giving directly: Visit Feeding America’s Fight Hunger. Spark Change. campaign donation site at either www.FeedingAmerica.org/Walmart or www.FeedingAmerica.org/SamsClub
Since its inception in 2014, the campaign has generated more than $227 million and helped secure more than 2 billion meals* for the Feeding America® network of local food banks.
“Each year, the Fight Hunger. Spark Change. campaign reminds us that strong communities are built when neighbors support each other. Right now, we are facing a 70% increase in need across our community compared to four years ago,” said Kyle Waide, President and CEO of the Atlanta Community Food Bank. “In this moment, partnerships matter more than ever. The continued commitment from Walmart and Sam’s Club, alongside the everyday generosity of shoppers, enables us to not only meet rising demand, but to strengthen the systems that ensure equitable access to food for all.”
Everyone needs nutritious food to thrive, and in every community in America, people are working hard to provide for themselves and their families. Yet nearly 48 million individuals, including more than 14 million children, experience food insecurity in the U.S.– the highest rate since 2014.
This issue spans across all ages and demographics, affecting people in every county, parish, and congressional district. It impacts children, seniors, young adults, and working families of every background, location, and/or ability.
These alarming statistics are the highest numbers in a decade, underscoring the need for more charitable food assistance in metro Atlanta and north Georgia and beyond.
“The Fight Hunger. Spark Change. campaign is built on the belief that small actions lead to significant impact. By partnering with Feeding America and their network of local food banks, Walmart and Sam’s Club are helping to bridge the gap for the millions of people facing food insecurity. Every donation and participating purchase helps secure the food and resources families need to reach their full potential. We are incredibly grateful for the generosity of our customers and members, and for the local food banks and relief agencies working on the front lines to serve our neighbors every single day,” said Julie Gehrki, Senior Vice President, Philanthropy, Walmart Inc.
The 25 participating suppliers for Walmart include: Ben’s Original™, Bush Brothers & Company, Campbells, Chef Boyardee, Conagra Foods, Dole Packaged Foods, LLC, Frito-Lay North America, Inc., Garden Veggie Straws®, General Mills, Hershey Salty Snacks Company, Hidden Valley, Kellanova, Keurig Dr. Pepper, Kodiak, Kraft Heinz, Materne, Milo’s, Mondelez International, OLIPOP, RED BARON, The Coca-Cola Company, WK Kellogg Co, Unilever, Utz Quality Foods, and Welch’s® Fruit ‘n Yogurt™ Snacks.
The eight participating suppliers for Sam’s Club include: General Mills, Hershey Salty Snacks Company, Kellanova, Kodiak, Kraft Heinz, Materne, Unilever, and WK Kellogg Co.
For more information, visit: feedingamerica.org/campaigns/fight-hunger-spark-change.
*Currently, $1 helps provide at least 10 meals secured by Feeding America® on behalf of local partner food banks.
** For every purchase of a participating product, the supplier will donate the monetary equivalent of at least one meal ($0.10) on behalf of a Feeding America partner food bank at Walmart and five meals ($0.50) at Sam’s Club, up to applicable limits. See specially marked packages for full details.
About Atlanta Community Food Bank
The Atlanta Community Food Bank works to end hunger with the food, people, and big ideas needed to ensure our neighbors have the nourishment to lead healthy and productive lives. Far too many people in our own community experience hunger every day. Through more than 700 community-based, nonprofit partners in 29 counties, we help thousands of families, children, and seniors get healthy food every year. Our goal is that all hungry people across metro Atlanta and north Georgia will have access to the nutritious meals they need when they need them. It takes the power of our whole community to make that possible. In 2023, the Atlanta Community Food Bank distributed its one billionth meal. Join us at ACFB.org.
About Feeding America
Rooted in the voices of neighbors facing hunger, Feeding America® unites the country ensuring everyone has access to food and a thriving future. We support tens of millions of people as part of a nationwide network of 250+ food banks, 20+ statewide food bank associations, 10+ regional co-ops and 60,000+ agency partners, food pantries and meal programs.
Powered by leaders and volunteers embedded in local communities, we are one of the nation’s most effective food distribution systems driving immediate impact today—and a catalyst for long-term change through advocating for legislation that improves food security and work to address its factors. We partner with people experiencing food insecurity, policymakers, organizations and supporters united with the unwavering commitment to provide nourishing food and work to end hunger at its roots so everyone can live fuller, healthier lives. Visit FeedingAmerica.org to learn more.
Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better—anytime and anywhere—in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
Sam’s Club
Sam’s Club, the $86 billion division of Walmart Inc. (NYSE: WMT), is a membership club that is pioneering the retail experience, providing exclusive access to value, convenience and modern omnichannel shopping options to millions of members in 600 clubs across the U.S. and Puerto Rico. With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, curbside pickup and home delivery. Visit the Sam’s Club Newsroom, shop at SamsClub.com or connect with Sam’s Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.
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