A highly sought Keynote Speaker and Business Leadership Trainer, Romanella is founder and principal of 3SIXTY Management Services, LLC. He has over 40 years of leadership at Fortune 100’s.

WILMINGTON, NC, June 15, 2018 /24-7PressRelease/ — Author and keynote speaker Rocky Romanella, principal of 3SIXTY Management Services LLC, was featured in a Forbes interview with Alastair Dryburgh. In that interview he stressed that we must avoid the trap of turning strength into weakness.

In the interview, Romanella stated, “For me, one of the keys to growth is not allowing your strengths to become your weaknesses. It’s important to use these strengths as appropriate, but not rely on them to the point of complacency. Sometimes when you overplay that hand, what ends up happening is that you stop at the first right answer. You must challenge yourself and your people to not stop at the first right answer even though it may be a right answer and, in your strength, and comfort zone. You must push through that first right answer to get breakthrough thinking.

“One of the things that happens when we do that, which I think is the transformative piece, is that you start to see yourself as a solutions provider not an order taker. When you’re a solutions provider you address your customers differently.”

Rocky will also be a contributor for New Theory Magazine. New Theory Magazine is an online platform for forward thinkers. It provides readers with exclusive access into the minds of thought leaders covering inspirational content such as business, health, fitness, hot topics and much more.

As a contributor, Rocky’s goal is to challenge readers to think of their businesses and their relationships with key constituents in new ways. This approach has helped him shape simple yet thought-provoking lessons into tangible results. He constantly challenges himself and others to not stop at the first right answer, to look past that first “right answer” in the management of day-to-day operations.

In Romanella’s business leadership book, ‘Tighten the Lug Nuts: The Principles of Balanced Leadership’, he uses his Executive Business Leadership experiences to explore the ways a true leader can add value as a trusted advisor, mentor, and visionary who uses a process approach to lead the organization and its people to new levels of success.

In an engaging, personal, and witty style, Romanella details his Balanced Leadership approach, which details how to give your three major constituents equal priority in your decision-making process through actively listening to their needs and building strong relationships. By following the steps Romanella lays out, readers can truly learn the importance of Balanced Leadership.

In honor of a great leader and coach who cultivated breakthrough performances from his teams, for every purchase of ‘Tighten the Lug Nuts’, 3SIXTY will donate $1 to Victory Over Cancer, a charitable organization co-founded by former North Carolina State Basketball Coach Jim Valvano. This important organization is dedicated to saving lives by helping to find a cure for cancer. A donation will also be made for each new Training Engagement or Motivational Keynote and in appreciation for those who sign up to receive 3SIXTY’s newsletter. The book, which has numerous five-star Amazon ratings, is an ideal Father’s Day gift.

As part of its training offering, the 3SIXTY team can incorporate ‘Tighten the Lug Nuts’ as a foundation for a variety of group training sessions to help teams of any size become more transformative in their thinking. The 3SIXTY business leadership training team brings decades of experience to their partners to tailor comprehensive leadership development curriculums that can propel forward any organization. A no-charge assessment form is available at the 3SIXTY Management Services website.

Romanella is available for speaking engagements and media interviews. He can be contacted using the information below or by email at rockyromanella@gmail.com. ‘Tighten The Lug Nuts’ is available at book outlets everywhere. More information on 3SIXTY Management Services is available at the company’s website at http://www.3sixtymanagementservices.com.

After an illustrious career spanning nearly 40 years focused on supply chain, logistics and transportation, retail, sales and operational excellence strategy at UPS – including The UPS Store franchise network and UPS Supply Chain Solutions – Rocky Romanella became the Chief Executive Officer and Director for UniTek Global Services, a provider of engineering, construction management and installation services to companies specializing in the telecommunications field.

Romanella is currently the Founder and CEO of 3SIXTY Management Services, LLC, a management consulting firm specializing in Executive Speaking, Leadership Development and Consulting Services. He also serves on the board of Goodman Networks, a leading provider of end-to-end network infrastructure, field and professional services to the wireless telecommunications and satellite television industries.

Rocky is an experienced CEO who led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market.

While leading The UPS Store, the network increased retail unit, same-store sales by 5.8%, outpacing the National Retail Federation results of 4.6% during a recession.

Rocky steered UPS’s entry into the health care industry and created the mantra, “It’s a patient, not a package. ®”

He also led the integration of more than 20 acquisitions to improve financial performance, capabilities and global network footprint.

Through his Executive Business Leadership Training and Business Team Training, Rocky delivers results by developing and implementing his Balanced Leadership Model™ across enterprise operations. This includes a laser focus on customer needs, employee empowerment and the demands of shareholders.

Rocky has the rare ability to see a clear vision of the changing business landscape, the passion to develop strategies, tactics and metrics to drive desired results.


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